CategoryHumts

Is a logo’s price determined by design skill or brand value?

This blog post examines why logo production costs vary so widely, exploring whether design skill or brand value dictates pricing, focusing on Pentagram case studies.   We literally live in a flood of brands today. And the very symbol of these countless brands’ identity and essence is the logo. Even for identical products, the price can differ by tens or even hundreds of times depending...

Can well-being be applied to everyone by the same standard?

In this blog post, we examine whether universal standards for well-being and healthy eating can truly apply to everyone, and reconsider what well-being means for each individual’s body and environment.   Do you remember the catchphrases, “Are you happy, citizens?” and “Has your livelihood improved?” As an elementary school student at the time, it took me several years to fully grasp...

How does the Prisoner’s Dilemma explain the evolution of altruistic behavior?

This blog post examines how selfish choices and altruistic behavior evolve under certain conditions through the Prisoner’s Dilemma, and why cooperation becomes a rational strategy in repeated interactions.   The question of whether selfish or altruistic behavior is more advantageous for survival has long been a subject of academic and philosophical debate. The concept of the...

How does the refining process, the very heart of it all, breathe life into petroleum?

This blog post calmly examines the journey of crude oil from deep underground, transformed through the refining process into gas and fuel, becoming the energy that powers modern society.   The morning sun peeks out, signaling the start of the day. You turn on the lights, take a warm shower, then heat up soup on the gas stove for breakfast. Changing into clean clothes and stepping outside...

How do nuclear fission and fusion become the energy source for nuclear weapons?

This blog post examines the physical principles through which nuclear fission and fusion release immense energy, and outlines the process by which this energy is converted into the destructive power of atomic and hydrogen bombs within a historical scientific context.   The nuclear issue is a hot potato for the international community and is considered one of the challenges requiring joint...

Why does behavioral economics view humans as unable to follow optimal plans even when they know them?

This blog post focuses on human consumption and savings behavior as seen through behavioral economics, examining the psychological mechanisms and core concepts behind why we fail to stick to the optimal plans we set for ourselves.   Economic theory begins with attempts to predict the behavior of economic agents, but in reality, people’s observed behavior often diverges from theoretical...

How does the narrator’s intervention in a novel influence the reader’s perception of truth?

This blog post examines how the narrator’s method of intervening in a story affects the reader’s process of perceiving truth. We will explore together how the narrator’s position, information, and degree of involvement alter the direction of the narrative.   Reading a novel means listening to the voice of someone telling a story. We call the entity that narrates events...

Whose interests should a company with separated ownership and control prioritize?

This blog post examines whose interests a modern company with separated ownership and control should center on. We explore the meaning of the corporate system as proposed by Burley and its implications today, particularly at the point where the perspectives of shareholders, managers, and the community collide.   In today’s textbook view, the concept of ‘separation of ownership and...

Why did Benjamin see violence as inherent in the origin of law?

In this blog post, we will examine the nature of violence operating in the establishment and preservation of law, focusing on the discussions of Benjamin and Derrida, and explore the fundamental tension between law and violence.   Benjamin sought to reveal that violence intervenes in the birth and constitution of all legitimate power, operating not only through prohibition and punishment but...

How do voters’ ideological preferences determine the manipulative choices of those in power?

This blog post examines how voters’ ideological leanings influence the strategic manipulation decisions of those in power, analyzing under what conditions democracy begins its path toward regression.   The erosion of democratic values by elected politicians using legal procedures constitutes a crisis for democracy as severe as a sudden, violent coup. In modern political processes...